NEW YORK R&B artist Usher has teamed up with Liz Claiborne to launch Usher for Men and Usher for Women fragrances.
The fragrances, available at department stores in September, were unveiled at a launch party in Manhattan Tuesday night. The event, attended by Drug Store News, boasted an exclusive list of more than 150 people, including special guest Martha Stewart.
The evening was enhanced by the Sensory Circus, a fragrance inspired aerial dance performance that was choreographed by Brook Notary.
The women’s fragrance opens with notes of Red Currant, Pink Freesia and Apple Blossom. The mid-section notes are Frangipani, Apricot Nectar, Blooming Jasmine and Passion Rose. The dry-down has undertones of Amber Wood, Sensual Musk, Cashmere Wool and Incense.
The men’s fragrance opens with Verbena, Pineapple and Melon. The mid-notes are Blue Lavender, White Pepper and Violet Leaf. The dry-down has Vertiver, Amber Wood, Black Suede, Sandalwood, Sensual Musk and Guaiac Wood.
Both of the fragrance bottles have caps that were inspired by a ring of Usher’s that was created his personal jeweler. The top of the cap includes a phrase that reads: “It’s not how famous UR, it’s what UR famous for.” It also features Usher’s birth date of 10/14 (Oct. 14).