DENVER — UrgentRx on Thursday began asking America where they would #WhipItOut with the launch of a provocative new campaign. The initiative is aimed at educating consumers during Heart Health Month by raising awareness around the potentially life-saving role that 325mg of aspirin plays for heart attack victims.
“Most people are unaware of the fact that the simple act of taking a 325mg dose of aspirin at the first symptoms can increase the chance of survival during a heart attack by 23%,” Jordan Eisenberg, president UrgentRx, said. “Critical Care Aspirin is a vital tool that everyone should be prepared to whip out to save a life anywhere, anytime.”
UrgentRx Critical Care Aspirin is a credit card-sized, single dose of fast-acting, flavored powder aspirin.
UrgentRx will leverage consumers’ willingness to #WhipItOut to donate up to $10,000 to the American Heart Association. Throughout the month of February, every time a consumer uses the hashtag #WhipItOut on Twitter or visits www.whipitouturx.com and takes the pledge to be "prepared over scared" when it comes to heart attack awareness, UrgentRx will donate $1 to the American Heart Association.
“With #WhipItOut, we’ve created a provocative campaign that we hope will help capture consumer attention and educate the public about what simple steps are available to help increase the odds of surviving a heart attack,” Eisenberg said.