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DENVER — On Friday, UrgentRx, developer of fast-acting, over-the-counter flavored powder medications, announced Rick Hayward will be joining the company as the sales director for the food, drug and mass channels.
Hayward joins UrgentRx from Reckitt Benckiser, one of the world’s largest CPG manufacturers that acquired Schiff Nutrition in December 2012. While at Reckitt Benckiser, Hayward served as national account manager for CVS/pharmacy. Prior to the acquisition, he was a core team player at Schiff Nutrition for over 11 years where he held key positions such as national sales director for the natural/specialty channels and director of business development for the drug channel.
Prior to Schiff Nutrition, Hayward acted as the VP – brand development manager/region manager at Marketing Specialist Inc., a national food broker. While there, he spearheaded major initiatives for Heinz USA and the Minute Maid Co. across major food retailers within the Mid-Atlantic, New York, and Northeast markets.
“Mr. Hayward has spent his career growing some of the most well-known national and global brands,” stated Jordan Eisenberg, president and founder of UrgentRx. “His expertise managing and growing new brands within major food and drug chains will further propel UrgentRx’s rapid expansion across the country. We are thrilled to have him join our team.”
UrgentRx sells six flavored powder medications in credit card size packs for on-the-go use: Critical Care Aspirin to Go, Headache Relief to Go, Heartburn Relief to Go, Upset Stomach Relief to Go, Ache & Pain Relief to Go and Allergy Attack Relief to Go. Currently distributed in 10,500 stores, the company’s goal is to reach 20,000+ stores by the end of 2013.
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