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Unilever launches simpler butter-like spreads

Spreads introduced under Country Crock, I Can't Believe It's Not Butter! brands

ENGLEWOOD CLIFFS, N.J. — Unilever is launching two new butter-like spreads, the company said.

The food, home and personal care supplier said it would debut I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious at the Food Network New York City Wine & Food Festival, which is presented by Food & Wine magazine.

The spreads are made with such simple ingredients as canola oil, nonfat yogurt, salt and natural flavors, with no artificial preserves or trans fat.

"Consumers are seeking foods with simpler ingredients, and it's our responsibility as the global leader in the spreads category to listen and respond to those needs," Unilever North America VP foods Mike Faherty said. "I Can't Believe It's Not Butter! Deliciously Simple and Country Crock Simply Delicious offer consumers the simplified recipe they are looking for, while delivering delicious flavor and adding richness to any meal."

 

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