ATLANTA Coca-Cola, the largest beverage brand in the world, has appointed a former Unilever marketer to be the company’s vice president of brand marketing innovation, according to Marketing Week.
Coca-Cola announced Wednesday that Chad Scales will be assuming his position as the VP of brand marketing innovation, and will officially be on board next week. Scales, who was previously vice president of food division at Unilever North America, will report to Mark Mathieu, senior vice president of brand marketing.
Scales’ knowledge of the business will expand Coke’s new product development in non-core categories (noncarbonated drinks). Scales will be responsible for developing the company into areas such as teas, coffees as well as looking at new packaging.