ENGLEWOOD CLIFFS, N.J. Looking to reach women in an environmentally friendly way, Unilever’s Degree deodorant brand is promoting its new Degree Women Ultra Clear product on EcoHangers.
Unilever has teamed up with Hanger Network, a provider of in-home marketing through its network of 35,000 dry cleaners, to advertise the new product.
Beginning in December and continuing throughout January, Hanger Network is distributing several thousand Degree Women Ultra Clear branded EcoHangers to women in select cities, including New York Chicago, Los Angeles and Washington D.C.
The EcoHangers are being distributed via dry cleaners and replace the traditional wire hangers typically used with garments. Many of these locations are within close proximity to retailers carrying the product, helping to drive traffic into participating stores.
“The EcoHanger campaign allows Degree to reach women in a new, unique fashion,” said Malini Patel of Degree. “The campaign’s targeted and impactful nature complements our brand message really nicely, and provides value for both our consumers and retail partners.”
Several other manufacturers have also used EcoHangers in their marketing plans, including Revlon, L’Oreal and Johnson & Johnson.