MANCHESTER, England — Unilever and Manchester United have inked a three-year regional partnership in South East Asia whereby Unilever will become the club’s official personal care and laundry partner in nine countries, including Singapore, Malaysia, Indonesia, Vietnam, Philippines, Thailand, Cambodia, Laos and Myanmar.
A number of Unilever’s most popular personal care and laundry products, such as Clear, Omo and Rexona, will now carry the Manchester United crest.
“Manchester United is one of the world’s most iconic football clubs, with a passionate following in South East Asia. This is the first time Unilever has undertaken a partnership of this scale in the region, spanning nine rapidly developing markets,” stated Peter ter Kulve, president of Unilever, South East Asia and Australasia. “Both Unilever and Manchester United share a common belief in the importance of promoting physical activity. Through this partnership we will bring Manchester United Soccer Schools to the community in order to encourage not only children, but also their parents, that ‘Dirt is Good’ and outdoor play is vital to health, wellbeing and future development.”