ENGLEWOOD CLIFFS, N.J. Unilever, one of the world's largest consumer products companies, announced several of its food and beverage brands have qualified for the Smart Choices Program, a voluntary front-of-pack nutrition labeling system developed by a group of scientists, academicians, health and research organizations, food and beverage manufacturers and retailers, to encourage healthy eating.
“We’re excited and proud to be taking a leading role with other industry members in helping to improve public health across the United States,” said John LeBoutillier, Unilever’s SVP of Foods U.S. “The power of the Smart Choices Program is its basis in collaborative industry development, built on consensus science and its ongoing ability to be flexible and adaptable as nutrition science evolves. This new front-of-pack nutrition labeling system aligns with Unilever’s vitality mission of helping people feel good, look good and get more out of life and will help consumers quickly identify foods and beverages that fit within their daily calorie needs simply by looking for the ‘check’ on the front of product packages.”
Smart Choices Program products feature a "check mark" logo and calorie information to show that they have met the program's strict nutritional criteria. Qualifying Unilever brand products include such items as Bertolli, Skippy, Breyers and Popsicle.