Unilever completes sale of Alberto VO5 brand in U.S., Rave brand globally

LONDON and ROTTERDAM, Netherlands — Unilever announced on Wednesday that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private equity firm Brynwood Partners, following approval by the U.S. Department of Justice.

Terms were not disclosed.

Outside the United States and Puerto Rico, the Alberto VO5 brand will remain in Unilever’s portfolio.

The U.S. Department of Justice had required the divestiture in connection with Unilever’s $3.7 billion acquisition of the Alberto Culver, which was completed May 10.

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