ENGLEWOOD CLIFFS, N.J. To help promote the launch of its new Vaseline Men line of body, face and hand lotions, Unilever has teamed up with professional athletes Michael Strahan and Chase Utley.
The Vaseline Men campaign is in cooperation with ESPN and can be seen in its magazine, on television, radio and the ESPN Web site, as well as other outlets. The campaign juxtaposes images of Strahan, a football champion and television pro football analyst, and Utley, a baseball All-Star, performing their daily workout regimens, demonstrating that it takes countless hours to strengthen your body but less than 15 seconds a day to fortify your skin.
The new lotion promises to absorb in 15 seconds for stronger, more resilient skin.
The Web site, www.strongerskin.com, will feature vignettes of Stahan and Utley’s specific training regimens. Sports fans can also log on to enter the “Prepping for Peak Performance” sweepstakes for a chance to win a grand prize package that includes fantasy football or baseball camp, HDTV and Vaseline Men product. In addition, 112 weekly winners will receive autographed merchandise, such as footballs and from Strahan. The sweepstakes ends Dec. 31.