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Ulta shows customers fresh looks in new ad campaign

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CHICAGO Ulta is showing consumers how to go from fresh-faced to fabulous in a new national advertising campaign.

Beginning the first week of February, the advertisement will appear in the March issues of "Vanity Fair," "InStyle" and "Allure," and will feature a "before" photo of a model without makeup, then present an "after" photo of the model with a new look. Additionally, the retailer will continue to roll out new "looks" in the April and May issues of various national long-lead publications.  Each new "look" will be paired with a corresponding "how-to" video on Ulta.com. All videos will also be featured on Ulta's Facebook page (http://www.facebook.com/ULTA?v=app_7146470109).

The advertisements also will feature a coupon offering $5 off any purchase of $10 or more, redeemable both in store and online at Ulta.com.

"By featuring our model au naturel Ulta had the opportunity to demonstrate simple steps to achieve the most updated looks. Our intention with this advertising campaign is to continue to identify fresh, new and exciting ways to educate and entertain women," stated Lyn Kirby, president and CEO.

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