Changes are coming to Ulta Beauty. The retailer who has over 1,000 stores located across the country has just announced new plans to work with McCann as lead creative agency of record, and Mediahub to lead all media planning.
“We are excited to partner with creative-powerhouses McCann and Mediahub to help us continue to drive our fast-paced and historic trajectory from a beauty retailer to an iconic beauty lifestyle brand,” Shelley Haus, Senior Vice President of Marketing, Ulta Beauty. “We know we have the right agency partners in place to help Ulta Beauty take our brand to the next level.”
This is the second major shift the Illinois-based company has undergone. Two years ago the company embarked on a brand new look and personality to increase customer awareness, drive in store traffic, loyalty and a deeper connection with guests. Ulta was able to achieve these goals with a relaunch of the brand both internally and externally.
“It’s our view that Ulta Beauty is a brand that has a huge role to play in culture today,” Devika Bulchandani, president, McCann NY said. “We’re thrilled to partner with Ulta Beauty because we believe in their purpose as a company and their creativity as a marketer.”
Together the companies will take a new approach the engage customers with relevant and timely content while launching new creative and media integrations throughout the second half of 2018.
“Ulta Beauty is taking a fresh look at how it uses media to engage with and inspire its guests,” John Moore, Global President of Mediahub said. “As their media agency, Mediahub will help Ulta Beauty select media properties that can deliver awareness, affinity and emotional value across all platforms. Ulta Beauty will create compelling media content that consumers will seek out and share. And they will explore the leading edge of media technology in a quest to become the next great, modern American brand.”