NEW YORK Ukrop’s last week announced it would add SignStorey, a leader in the distribution of video programming and advertising content to retail stores, to its stores.
SignStorey’s widescreen digital TVs give shoppers access to local and national entertainment, news, sports and weather content while they shop. Content offered over the network also includes recipes and meal ideas, cooking tips from famous chefs, and stories from CBS and Meredith Publishing. At the same time, the network allows advertisers to reach consumers at the point of purchase.
“As we work to create a great shopping experience by sharing our passion for food and fun in a dynamic atmosphere, SignStorey helps to bring a vibrant aspect of relevant content directly to our customers,” stated Scott Aronson, Ukrop’s vice president of marketing and analysis.
The Ukrop partnership grows SignStorey’s viewership to 72 million shoppers monthly, reported SignStorey chief executive officer Virginia Cargill.
Earlier this month, SignStorey entered into a definitive agreement to be acquired by the CBS Corporation. SignStorey will be renamed “CBS Outernet” upon closing of the deal, which is expected in the fourth quarter of 2007, pending regulatory review. Upon closing, Ukrop’s and all of SignStorey’s partners will gain access to a range of timely, customizable local and national content that enhances the shopping experience.