Two steps to hair removal

CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.

According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.

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