HACKETTSTOWN, N.J. — Twix is rolling out packaging for its customers who can’t decide which Twix they prefer — left or right — and it has TV and online advertising planned to support the launch.
“Twix is out to celebrate things in the real world that are the same, but different – just like Left Twix and Right Twix,” Mars Chocolate North America’s Twix brand director Allison Miazga-Bedrick said. “We know many fans have a preference when it comes to left or right Twix, and we're excited to now offer a pack for each side.”
To help introduce the new packaging, Twix debuted the #LeftTwix Vinyl Shop and the #RightTwix Record Store, and will continue to make appearances at such festivals as Lollapalooza, Music Midtown and the iHeartRadio Music Festival.
As part of the launch, the brand will be releasing a 15-second TV spot and 30-second online videos to support the launch, and the campaign also will include Hispanic spots, the company said.