Twitter, social media amplify RxImpact conversation

Sen. Jack Reed, D-R.I., tweeted the above photo of himself with University of Rhode Island pharmacy students during this year's RxImpact event.

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

"It definitely seemed that we had even better engagement in using Twitter at NACDS RxImpact this year than I think we've had at pretty much any other NACDS event," said Chris Krese, SVP marketing, communications and media relations for the National Association of Chain Drug Stores.

With about 50 tweets from 20 individuals, the rise in social media use during this year's NACDS RxImpact was largely organic.

"Really, for the most part, we had completely unprompted involvement. ... They were tweeting where they were and that they were about to get on the plane to come to advocate for pharmacy in Washington, D.C.," said Krese. "And I think the more people saw that other people were [tweeting], it just started to take on a life of its own."

Not only did Twitter activity among NACDS members experience an uptick, but there also was a rise in activity among chain pharmacy representatives.

"In prior years, the pharmacy students who were participating in the event were very active on Twitter. What we started to see even more this year is that some of the chain representatives who were advocating on Capitol Hill were more active on Twitter this year," Krese said.

Krese said that Facebook also experienced a good deal of activity as people responded to posted photos of the event, and NACDS also developed a Flickr photo feed to share photos of the meetings.

Login or Register to post a comment.