Twitter sheds light on college students’ med misuse

MOUNT PROSPECT, Ill. — College students are using popular social media platform Twitter to talk about prescription drugs, and it turns out those brief, 140-character messages are saying a lot about medication abuse and misuse, according to the National Association of Boards of Pharmacy.

Researchers from the University of Pennsylvania monitored over 2,000 tweets over a one-week period and discovered that 60% to 70% of the tweets mentioned drug abuse and medication misuse.

Another study from Brigham Young University analyzed over 213,000 tweets over the period of Nov. 2011 to May 2012, all of which mentioned the word “Adderall.” The study revealed that mentions of the drug increased during college exam periods, shedding even more light on the fact that a great deal of students use the drug with the intention of increasing their concentration and productivity during exam time.


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