Twenty percent of consumers visit stores after receiving geo-targeted notifications of deals

CouponCabin releases survey of 2,219 consumers

WHITING, Ind. — Notice of nearby savings could bring smartphone owners into stores, according to a new survey.

CouponCabin released results of a survey Wednesday finding that 20% of smartphone owners have visited a store after receiving notification that specials, coupons or deals were available nearby. The online survey, conducted between Feb. 28 and March 4, polled 2,219 adults, including 1,096 smartphone owners.

The survey focused on geo-targeted savings alerts that prompt users to visit stores nearby with specials, coupons and deals and are a new feature from CouponCabin's mobile app for the iPhone and iPad. The alerts are based on the smartphone's GPS capability. Sixty-seven percent of respondents who owned smartphones said they would be at least somewhat interested in a mobile app that allows them to receive notifications for geo-targeted coupons.

"Our new mobile app puts even more savings power into our users' hands," CouponCabin senior savings adviser Jackie Warrick said. "Now during their daily routine, people can be alerted simply and easily when they can save money around them."


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