PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare North America on Monday launched Tums Freshers, a new tablet-size version of Tums that is 40% smaller than regular Tums and includes a cooling flavor for breath freshening.
The new Tums Freshers takes care of both heartburn and bad breath at the same time — 94% of heartburn sufferers also reported experiencing bad breath, according to a recent GSK survey of 1,200 women. According to that survey, the top five social "Moments that Matter," moments consumers would not want ruined because of the foods they were eating, were:
A business interview;
A doctor's appointment;
A New Year's Eve kiss/mistletoe kiss;
Meeting your boyfriend or girlfriend's family and friends; and
Lunch with your new boss.
GSK has teamed up with Lisa Lillien, New York Times best-selling author and founder of the Hungry Girl brand, for the new Tums brand launch with the release of several recipes to enjoy in "Moments that Matter."
"I am always on the lookout for great tasting foods that are guilt-free and have created recipes that let me live life to the fullest, especially in 'Moments that Matter,'" Lillien said. "I've teamed up with Tums Freshers because I believe these recipes will let people enjoy food without letting it get in the way of important social situations."
The new recipes are featured on the Tums Facebook page.