DALLAS — Dean Foods has introduced a "better-for-you" chocolate milk to retailers nationwide.
New TruMoo milk contains just 40 more calories than plain white milk per serving and touts 15% to 20% less sugar than other flavored milk products and does not contain high-fructose corn syrup.
Prior to the national launch, TruMoo was sold in schools.
The flagship TruMoo flavor is chocolate sold as 1% lowfat milk. Depending on regional and retailer variations, other varieties include strawberry, vanilla and coffee flavors, which are available in gallons, half gallons, quarts and single-serve (10-, 12-, 14- and 16-oz.) bottles.