TruKid, recent winner of a 2008 iParenting Media Award, has announced the launch of its all natural hair care line, featuring products such as Silly Shampoo, Cool Conditioner, Dancing Detangler and Bubbly Body Wash.
TruKid founder—and mother of six—Jennifer Adams Bunkers said, “We think of our skin as a line of defense against toxins and pollution in the environment, but that is not the case. Our skin is a gateway for everything going into our bodies and blood stream. All TruKid products are free of toxins such as parabens, sodium lauryl sulfate (SLS), phthalates and synthetic fragrances because skin absorbs a big percentage of everything we put on it.”
Made with all natural, soothing ingredients such as pro-vitamin B5, aloe and scented with beneficial, essential oils, the product line is designed for kids to develop healthy habits by using color-coded products and easy to read symbols for body, face, and hair so kids can recognize each product and its use.
“All of my products are made with kids in mind,” Adams Bunkers stated. “My kids don’t like the herbal smell that usually comes with being an ‘all-natural’ brand, so I made sure all TruKid scents were fun, light and most importantly, kid-approved.”
With the commitment of chemical free products, the company stated, comes affordable prices. All products of the new hair care line are about $10 or less and come in 8 oz and travel sizes.