- Obesity drug beloranib shows promise in Prader-Willi population in Phase 2 trials
- Obesity perceived as country's biggest health problem
- Six cities score grant awards for childhood obesity prevention
- Study: 2,000 IUs of vitamin E daily effective in slowing functional decline in AD patients
- CDC: Obesity prevalence down among 2- to 5-year-olds
IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider, has launched a new marketing campaign behind its healthy kids' drinks in support of First Lady Michelle Obama's "Let's Move!" healthy food and exercise campaign to battle childhood obesity.
“Obesity is a massive problem in the United States, and it begins with our children and young adults," said Lance Leonard, CEO of True Drinks. "To combat this issue, large corporations such as Disney, Walmart and Walgreens have invested in promoting healthier living, and by doing so, have increased their sales. True Drinks is pleased to support Mrs. Obama with her initiative to lower our childhood obesity rate. Currently, True Drinks products can be purchased in many of the stores that are supporting Mrs. Obama's cause, including Walmart, Rite Aid, Safeway and Babies’R’Us.”
Many companies have come out publicly in support of the First Lady's health initiative, and True Drinks is looking to capitalize on that support. The company's Aquaball drinks, which are naturally flavored and vitamin-enhanced, as well as calorie- and sugar-free, are blazened with characters from both Disney movies and superheroes from Marvel Comics, which is owned by Disney. The Aquaball drinks are currently available in orange, grape and fruit punch, with a berry flavor set for release later this year. They are available in drug stores and mass-merchandise retailers nationwide.
Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.