KENNEBUNK, Maine — Tom's of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.
Simply White has earned the American Dental Association Seal of Acceptance, a first for any natural whitening toothpaste, according to the manufacturer.
Simply White toothpaste combines three naturally sourced silicas that combine to remove surface stains. Simply White, like all Tom's of Maine products, has no artificial preservatives, animal ingredients or animal testing.
"We know that over time the original white of your smile can fade," said Ellen Saksen, oral care associate brand manager at Tom's of Maine. "We carefully crafted Simply White to gently bring back the natural beauty of your smile and to offer a whitening alternative to products that rely on bleaching. We hope this natural option gives people the confident smile they want backed by our rigorous testing and the acceptance of the American Dental Association."
Simply White is available at retailers and online in Clean Mint and Sweet Mint flavors. The suggested retail price is $4.99 for a 4.7-oz. tube. The product with the ADA Seal of Acceptance will begin arriving in stores in July.