Tom's of Maine to air free online chat series in conjunction with new toothpaste, mouthwash line

KENNEBUNK, Maine To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom's of Maine has developed a free online chat series open to the public dubbed “Wicked Fresh! Wednesdays.”

As reported in June by Drug Store News, the new Wicked Fresh! toothpaste is the first to feature the company’s patent-pending, flavorless botanical licorice root extract combined with natural mint flavor oils to help banish bad breath. The Wicked Fresh! mouthwash is powered by naturally sourced mineral zinc oxide and is nonalcoholic. The toothpaste has a suggested retail price of $4.29 and the mouthwash is $4.99. The chat series is part of the product launch, which also includes a partnership with the Tony Award-winning Broadway musical “Wicked.”

The chat series, hosted on the Tom’s of Maine Facebook page, will air Wednesdays during the month of September and kicks off with actor Peter Facinelli of the “Twilight” series; followed by Mandy Gonzalez, star of “Wicked” on Broadway; green-living expert Sophie Uliano; and fashion designers Stewart+Brown. The Wicked Fresh! chat series is a live Q&A for fans.

  • Wednesday, Sept. 1: Peter Facinelli - The actor, known for his roles as Dr. Carlisle Cullen in the “Twilight” series and Dr. Cooper on “Nurse Jackie,” will give fans a peek into his life both on and off set and why he is passionate about Save the Whales, among other charities to which he lends his time and financial support.
  • Wednesday, Sept. 8: Mandy Gonzalez - Gonzalez portrays Elphaba in the Broadway blockbuster “Wicked,” which has helped launch the Broadway Green Alliance, an industry-wide initiative to reduce the Broadway community’s carbon footprint.
  • Wednesday, Sept. 15: Sophie Uliano - The green guru and New York Times’ best-selling author of the "Gorgeously Green" series of books and will talk about her new book "Do It Gorgeously" and her commitment to Canswerlink, and will share advice for creating an earth-friendly life.
  • Wednesday, Sept. 22: Stewart+Brown - Fashion designers and entrepreneurs Karen Stewart and Howard Brown, pioneers in the sustainable fashion movement, will share fall fashion tips, how they source fabrics and their perspectives on eco-fashion.

Each Wednesday's chat will run live for one hour from 8 p.m. to 9 p.m. Eastern Daylight Time, with the exception of Gonzalez' chat, which will air from 12:30 p.m. to 1:30 p.m. EDT. The chats are open to the general public and questions will be accepted prior to and during the chat session. To participate or submit a question, visit

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