'Tis the season to discount membership

BENTONVILLE, Ark. Sam’s Club again is looking to entice potential members during the holiday season with a $15 teaser rate program that provides access to clubs for 15 weeks.

New members have until Oct. 10 to sign up for the temporary membership program. The initiative is an effective means to drive additional traffic and sales during the holiday season, and also affords Sam’s an opportunity to convert the temporary members to annual memberships.

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