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HAYWARD, Calif. — Prince of Peace Enterprises' Tiger Balm brand on Tuesday announced its sponsorship of the 2011 Susan G. Komen Los Angeles County Race for the Cure, taking place Sunday, March 6, at Dodger Stadium.
“Tiger Balm stands with Susan G. Komen for the Cure in support of those whose lives have been touched by breast cancer,” stated Kenneth Yeung, Prince of Peace president. “We are proud to use our involvement in the Los Angeles County Race to help raise awareness of this important cause among fans and users of Tiger Balm products.”
Tiger Balm representatives will distribute free samples of Tiger Balm neck and shoulder rub and free workout towels featuring the Susan G. Komen and Tiger Balm logos, while supplies last. Tiger Balm also will distribute Tiger Balm-logoed water bottles to cancer survivors.
Tiger Balm also is featuring a photo booth kiosk where individuals or groups can pose for free souvenir photos. In addition to a set of prints, visitors also will receive a complimentary protective photo sleeve featuring the Susan G. Komen and Tiger Balm logos. The photo booth will operate until about 11:30 a.m. on the day of the race.
Tiger Balm is helping promote race participation and raise awareness of the Susan G. Komen for the Cure cause by running an online advertising campaign in the Los Angeles area.