CINCINNATI Procter & Gamble's detergent brand is looking to open franchised dry-cleaning locations for consumers in the Columbus, Ohio, and Atlanta markets.
Agile Pursuits Franchising, a P&G subsidiary, is looking to open Tide Dry Cleaners for the two cities, which would employ 15 to 20 people per location. Tide Dry Cleaners began in 2008, with a pilot of three dry cleaner stores in Kansas City.
P&G's Agile Pursuits Franchising entered the car wash business in 2007 with P&G's Mr. Clean brand, and now is the largest full-service U.S. car wash franchise, with 16 locations in Ohio, Georgia and Texas; another seven facilities are under development.
"Entering the franchise and service market is a model we find very attractive, as shown by the Mr. Clean Car Wash operations," said Jeff Wampler, general manager for Tide Dry Cleaners. "Expanding our interests into the services industry helps us to reach more consumers' lives with outstanding service we know consumers are looking for and need."