NEW YORK Tic Tac’s latest contest, in which consumers were asked to submit a 30-second video to the Tic Tac Web site, has entered its second stage as the public can now vote on a favorite clip.
Visitors to www.Miterntainment.com can view more than 45 “Tic Tac Moment” entries—the company describes a “Tic Tac Moment” as a feeling of joy, exhilaration, refreshment or something similar produced as a result of consuming a Tic Tac mint—and vote before July 3 to pick 16 semifinalists.
A panel of judges will then choose the winners. The grand-prize winner will receive $10,000 and the first-prize winner will earn a $1,500 Best Buy gift card.
Tic Tac kicked off the promotion in April with in-store displays and free in-store “Mintertainment” guides, which featured manufacturer coupons and a T2 All Access card, which offered discounts on restaurants, movie rentals and snacks, according to reports.