ATHENS, Ga. Three Sixty on Wednesday announced that it will hand out 50,000 two-pack trial samples of its newly released 360 OTC Hangover Relief on Sept. 1 in conjunction with the University of Georgia Bulldogs versus Oklahoma State University college football season opener.
"The company plans to give away over 500,000 samples from Sept. 1 [through] Oct. 31 at 10 major college football events," stated Michelle Shearer, Three Sixty chief executive officer. "Our philosophy is to put our brand in the hand of our potential consumers and let the product speak for itself. We will be supplementing the sampling with a solid week of advertising in the Athens Flagpole College Magazine starting next Wednesday and circulate to 35,000 active students. We plan to purchase several 5-second spots during the game for reinforcement and we will be on the street filming live testimonials in HD Video in the clubs on Friday and Saturday night."
Three Sixty will also be announcing a viral contest that will allow students to compete for the funniest video or cell phone clip surrounding the use of 360 OTC Hangover Relief and how it saved their situation. The winner of $100,000 in restricted shares of Three Sixty stock will be determined NASCAR Driver Jeremy Mayfield, Craftsman Truck Driver Tyler Walker, Luis Guzman (screen actor), Isurael Juarbe (producer) and Shearer. The winner will be announced Oct. 31.
Next week at a NASCAR race in California, Three Sixty will distribute an additional 50,000 sample packages.