Three-out-of-four OTC consumers read the label

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.

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Source: AccentHealth. To view the demographic breakdown of participants, click here.


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