Texas can't be spelled without H-E-B

Jack Ingram sings exclusive song about retailer in commercial

SAN ANTONIO — Super Bowl viewers got a surprise while watching the Big Game on Sunday: A commercial featuring an exclusive song about retailer H-E-B, performed by country star Jack Ingram.

The Texas-based retailer let Super Bowl watchers know that, "You Can't Spell Texas without H-E-B." The commercial featured dancers in stetsons and images of all things Texas, with country crooner Ingram celebrating the Lone Star state, mentioning cities both big and small, and showing that H-E-B is as big as the state's pride.

The commercial aired in San Antonio and Houston and other key Texas cities where H-E-B has stores.

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