LOS ANGELES British grocery giant Tesco plans to make a big splash with its U.S. debut Nov. 8 by opening 6 stores on one day in Southern California. Tesco said it would open Fresh & Easy outlets in Los Angeles, Orange, Riverside and San Bernardino counties that day.
“After great anticipation, we’re thrilled to open our doors to neighborhoods in Southern California,” said Fresh & Easy chief operating officer Tim Mason. He said the 10,000-square-foot stores would provide a fast and convenient experience for shoppers. Tesco plans to open more stores later this year in Las Vegas, Phoenix and San Diego and has about 30 openings scheduled for 2007 and approximately 350 through 2010.