Tesco launches surprise soft opening

HEMET, Calif. Tesco opened its first U.S. store ahead of schedule this morning with a soft opening of its store in Hemet, Calif., a small town 75 miles southeast of Los Angeles and 30 miles from its main distribution center in Riverside, Calif.

Tesco said it needed to open one Fresh & Easy Neighborhood Market ahead of its six-store grand opening on Nov. 8 “to test the systems in the store” with real customers. Hemet was among the six stores due to open Nov. 8 in Southern California with locations in Los Angeles, Upland, Anaheim, West Covina and Arcadia.

Tesco’s small format stores will not have pharmacies but are focused on healthy living. The stores will sell a wide array of healthy, prepared meals and will not carry cigarettes or tobacco. Tesco has a second round of five openings planned for Nov. 14 in Las Vegas and intends to move into San Diego and Las Vegas by the end of November.

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