FAIRFIELD, N.J. — Telebrands is bringing the popular Sticky Buddy roller product to retail in early May. The lint and dust remover has had strong direct-to- consumer sales. In its first two weeks on the JW Greensheet industry report of the top 75 traditional direct response spots, the product climbed to the No. 2 position — a rate that is “extremely rare,” according to Greensheet publisher John Kogler.
Sticky Buddy will retail for $10 — a price point that generates some of the best turns in the category, according to Telebrands president AJ Khubani.