NEW YORK — Heineken USA has launched its Tecate Michelada beverage in the United States.
Tecate Michelada follows the same traditional brewing process of Tecate to the master brewer's exact specifications, the company said. The beer then is carefully blended with the taste of lime, spices and a hint of chili pepper to create a bold flavored beer mix with a deep golden color. Tecate Michelada can be enjoyed cold, straight from the can or poured over ice, into a traditional goblet-style glass with a salted rim.
"Beer mixes are growing in popularity among Mexican consumers in the U.S. and have shown sustainable growth over the past three years," Tecate VP marketing Felix Palau said. "This new product line is perfect for consumers that feel like having a beer that has a little something extra and is ready to be enjoyed on the spot."
Tecate Michelada will be available at retail throughout the western and central regions of the United States in 16-oz., single-serve cans for adults ages 21 years and older beginning this month.