POMPANO BEACH, Fla. — TCCD International has announced the introduction of Geodeo Natural Deodorant Plus, which uses volcanic minerals and Icelandic algae to help fight impurities.
Geodeo has been specially formulated to be 97% natural, while also providing odor protection. Volcanic minerals and Icelandic algae work to help fight impurities. When applied to the underarm, these ingredients help to deeply purify pores from a multitude of environmental contaminants.
Unlike conventional deodorants and antiperspirants, Geodeo does not block pores and allows pores to excrete toxins naturally. The active enzymes in Geodeo help neutralize body odors instead of just masking them. The deodorant glides on clear to provide 24 hours of protection without the use of aluminum, parabens and silicone.
New packaging is a part of the Geodeo rollout. A majority of the product's ingredients are natural and sustainable. Using imagery of waves and leaves, the labels evoke the sense that this deodorant comes from nature. Colors of pink, green and blue are used for an eye-grabbing effect, as well as to color-code the scents — pink for Island, green for unscented and blue for Ocean. A bold brown cap and bottle helps make the package stand out from other natural beauty products for easy brand recognition.
Geodeo retails for $5.99 and is available at Duane Reade, all Florida Whole Food Markets and online. It also is available at Walmart Canada stores.