HUNT VALLEY, Md. CoverGirl has announced that singer-songwriter Taylor Swift is its newest CoverGirl, representing a new line of products for the brand. The ads are scheduled to debut in January 2011.
"With her fresh beauty and authentic style, Taylor is a wonderful addition to the CoverGirl family," stated Vince Hudson, GM of CoverGirl Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."
Since its introduction in 1961, the list of famous CoverGirls has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. Its current roster of CoverGirls includes Queen Latifah, Ellen DeGeneres, Rihanna and Drew Barrymore.