Target.com under new leadership

Casey Carl will serve as president of multichannel

MINNEAPOLIS — Target merchandising executive Casey Carl was given added responsibilities for the retailer’s online businesses, following a series of snafus related to an August relaunch that resulted in the departure of former online president Steve Eastman.

Carl will serve as president of multichannel with responsibility for Target’s digital platforms including mobile, social and Target.com, while retaining his prior responsibilities as SVP merchandising for entertainment, toys, sporting goods and electronics.

“We are firmly committed to implementing a multichannel strategy that enables our guests to engage with Target anywhere, anytime,” Target EVP merchandising Kathee Tesija said. “Under Casey’s leadership and with the support of a strong team, we are confident that we will continue to improve our digital operations and deliver on our ‘Expect More. Pay Less’ brand promise.”

Carl joined Target in 1997, and in his recent capacity as SVP hardlines, he was co-lead on the retailer’s multichannel steering committee.

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