Target uses giant 'dollhouse' to showcase new home products collection

Threshold Dollhouse features makeovers, mobile purchasing

NEW YORK — Grand Central Terminal in New York played host to a life-sized "dollhouse" this week as Target showcased its new collection of products, including housewares, indoor and outdoor furniture and decorative items.

The dollhouse, used to promote the Threshold collection through Tuesday evening, includes seven rooms upstairs and downstairs furnished with the new products, though only the downstairs rooms are accessible. The display was featured in the century-old, iconic train station's Vanderbilt Hall.

A central feature was the dollhouse's "bathroom," in which passersby could receive free makeovers using makeup from Sonia Kashuk's line, which is marketed through Target under a partnership between the two dating back to 1998.

In addition, products featured tags with QR codes that visitors could use to buy them online with their mobile devices for home delivery. The products from the display will be donated to charitable organizations such as Habitat for Humanity after it is taken down.

 

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