MINNEAPOLIS —Target has announced the debut of “Made to Matter – Handpicked by Target” — a first-of-its-kind collection that brings together 17 natural, organic and sustainable brands.
“Our guests are looking for products they can feel good bringing home without sacrificing price and performance,” stated Kathee Tesija, EVP, merchandising and supply chain, Target. “We’re taking the guesswork out of buying better-for-you products by bringing together 17 trusted brands.”
First introduced in Target stores at the end of March, new Made to Matter products will be added throughout spring and summer, with the complete collection available by September.
Spanning Target’s baby, beauty and personal care, grocery, healthcare and household product categories, Made to Matter brands include Annie’s Homegrown, Burt’s Bees, Chobani, Clif Bar & Co., Ella’s Kitchen, EVOL, Horizon Organic, Hyland’s, Kashi, Method, Plum Organics, Seventh Generation, SheaMoisture, Target’s Simply Balanced, Vita Coco, Yes To and Zarbee’s Naturals. The Made to Matter collection includes all products currently offered at Target by the participating brands and at least one new exclusive item from each brand.
There will be more than 120 new and limited-time exclusive Made to Matter products. They range from first-to-market product designs and innovations to new scent and flavor options. Products will be available throughout the store, both in the products’ usual aisles and as part of specialized collection displays. Select products also will be available on Target.com and Target’s mobile app.