Target, Kraft Foods, P&G combat childhood hunger

MINNEAPOLIS Target has teamed up with Kraft Foods and Procter & Gamble to support hunger relief.

From July 11 to Aug. 14, when Target guests purchase select Kraft Foods and Procter & Gamble products at any local Target store, 5% of the total sales of those products will be donated to Target Meals for Minds – an innovative school food pantry program that brings food to schools to help feed children and families in need across the country. Target also will publicize the promotion through its weekly ad and in-store signing at stores across the country.

Target also restated its commitment to supporting Feeding America along with Kraft and P&G and will donate up to $800,000 to the hunger-relief charity. As part of its Meal for Minds program, Target is partnering with Feeding America to develop the tools needed to help local food banks bring the Target Meals for Minds school food pantry program to more schools in their communities.

"When children are hungry, they have trouble staying alert and can fall behind in school," said Laysha Ward, president community relations at Target. "This in-store promotion reinforces Target's commitment to putting more kids on the path to graduation and allows our guests to help kids meet their academic potential by purchasing products already on their shopping lists."

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