Target introduces shopping resources for holiday season

Retailer introduces store pickup

MINNEAPOLIS — A new store pickup program and price matching are among the ways Target is looking to attract customers during the holiday shopping season, the mass merchandise retailer said Thursday.

Target is introducing the new pickup program, which began rolling out in select stores this month and will be available nationwide by Nov. 1. The program allows customers to buy items online or through their mobile devices and then pick them up the same day at a Target store where the item is in stock.

Meanwhile, under the price-matching policy, customers who buy an item at Target between Nov. 1 and Dec. 21 and then find it for cheaper on Target's website, a local competitor's printed ad or at select online retailers can have the price matched by Target.

The retailer also is highlighting "Best.Party.Ever," for which it is partnering with event planner David Stark to offer a party-planning resource on Pinterest, as well as the Cartwheel online savings app, which it launched in May. Cartwheel allows useres to choose from hundreds of offers, including holiday gifts like toys, electronics, entertainment and personalize their savings.



- 5:27 PM
Ross says

Marketing this old idea of course is the key. A good many large box along with Mom & Pops have done this for many years. It should work very well with the correct approach. Nice move...

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