MINNEAPOLIS — Target will introduce its own mobile payment service in stores this year, a spokesperson confirmed on Tuesday. The spokesperson did not give additional details, including launch date, reported various media agencies.
The service would allow customers to pay for goods using an app on their mobile phones. It’s uncertain if the mobile payment service will be added to the Target App, integrated within its Cartwheel app, or both. Chief Information Officer Michael McNamara did tell Recode that customers must have a Target REDCard to utilize the service, “at least initially.”
Once enacted, Target’s mobile payment service would be a competitor to current offerings in this space, including Apple Pay, Android Pay and Samsung Pay.