Target expands online subscription service, offers discount

MINNEAPOLIS — Target is expanding its online subscription service with a nearly tenfold increase in available items — from 200 to more than 1,500 — and adding a discount on all subscription orders.

According to Target’s Bullseye View, the retailer is offering a 5% discount on all subscriptions orders, on top of free shipping, and another 5% off when guests use their Target REDcard.
In addition, the new expanded program will now go beyond baby care to include even more everyday essentials, such as cleaning supplies, health and beauty items, pet treats, training pads and printer ink.

The service, which quietly launched in September 2013 with a focus on baby care products, now accounts for more than 15% of online sales for eligible items.



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