Target bridges mobile, social networking, coupons with Cartwheel

Mass merchandiser beta tests new service

NEW YORK — Target is beta testing a new app that allows users to save on items and share deals on Facebook.

A Bullseye View, Target's online magazine, announced the introduction of Cartwheel, where people can find offers on products by browsing the system or looking at friends' activites, and add up to 10 of their favorites to a list. Once a red check appears in the corner of the offer card, the item can be purchased, and customers can either print a special barcode from their desktop computers or use their mobile devices in-store to access it.

"We know our guests solve a great value, and Cartwheel offers another fun and easy way to save money at Target," Target present of multichannel Casey Carl said. "Cartwheel bridges the in-store experience with social technology to help our guests discover and share personalized deals and inspiration with their friends."

After customers present the barcode to a cashier in the store, the cashier will scan the barcode and incorporate savings into the purchase.


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