Target Awesome Shop features items trending on Pinterest

Site, currently in beta testing, only features items with four-star reviews

NEW YORK — Target has introduced a section of its website that features products popular on Pinterest.

The Target Awesome Shop includes products from several lines, including beauty, each of which is among those most-pinned on Pinterest in the last few days, but only if they have at least a four-star guest review.

The website is currently in beta testing and was put together "in a matter of a few weeks" by Target's Rapid Accelerated Development team, a small group of digital experts working for the company.

 

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