Syndicated sales analysis firms IRi and SPINS partner on new natural/organic food segmentation

CHICAGO — Information Resources Inc. and SPINS on Wednesday announced the integration of SPINS’ natural/organic food segmentation and industry expertise with IRi’s Consumer Network household panel. The coupling is expected to create a natural/organic segmentation capability that empowers CPG manufacturers and retailers to more effectively identify and market to consumers and shoppers in the fast growing natural/organic sector.  

"Our relationship with SPINS significantly expands IRi’s coverage within the natural/organic products industry and overall health and wellness sector,” stated Robert Tomei, president of Consumer & Shopper Marketing, IRi. “It also enables us to collaborate with recognized domain experts to best understand business implications and offer the optimal natural and organic-based information and consumer and shopper-based segmentation solutions to our clients.”

"The natural products market topped $80 billion in 2012. In the past year, nearly every household in the U.S. purchased natural products and more than two-thirds of households are buying organic products," stated Tony Olson, CEO SPINS. "The natural products industry continues to experience double-digit growth year over year, and to sustain this growth, the market needs complete solutions. We are thrilled to partner with IRi to provide manufacturer and retailer clients with advanced insights into the natural consumer so they can continue to respond to the growing demand and propel the industry forward.”

The IRi Consumer Network panel leverages in-home scanner-based purchase reporting and proprietary analytical solutions to assist manufacturers and retailers in assessing volume and share level trends based upon what is happening in the home: who is buying, where, how often, the level of brand and retailer loyalty, and the impact of consumer and shopper promotions.

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