Swiss Precision Diagnostics showcases latest in home pregnancy test technology at OBGYN meeting

NEW ORLEANS — Swiss Precision Diagnostics on Monday unveiled the new Clearblue Advanced Pregnancy Test with Weeks Estimator at the 61st Annual Clinical Meeting of the American Congress of Obstetricians and Gynecologists here. The latest home pregnancy test kit not only tells a woman if she is pregnant but also estimates the number of weeks since ovulation. 

“Confirming pregnancy is a life-changing moment in any woman’s life, and it sparks so many immediate questions like when did I get pregnant? That’s why we are thrilled to be able to bring the new Clearblue Advanced Pregnancy Test with Weeks Estimator to women in the United States,” stated Kirsten Suarez, Clearblue brand manager. “This test was created based on years of qualitative and quantitative consumer research and a clear understanding that a woman wants as much information as possible as soon as she receives a positive result. The Clearblue Advanced Pregnancy Test with Weeks Estimator gives her more information right at the beginning of this new phase in her pregnancy journey than she’s ever had before.”

Currently, the majority of physicians estimate weeks of pregnancy using a formula based on a woman’s last menstrual period. However, one in six women do not have a last menstrual period recorded and approximately 70% are uncertain of their last menstrual period.  

The Clearblue Advanced Pregnancy Test with Weeks Estimator uses technology that takes two measurements instead of one and not only gives an accurate pregnancy result but also estimates the number of weeks since ovulation. The test is more than 99% accurate in detecting pregnancy from the day of the expected period, and it is approximately 93% accurate in estimating how many weeks based on time since ovulation.

All home pregnancy tests are designed to detect the hormone hCG in urine to determine pregnancy. However, the Clearblue Advanced Pregnancy Test with Weeks Estimator also measures the concentration of hCG, which helps estimate when fertilization occurred. If the test is positive, ‘Pregnant’ will be clearly indicated in words on the display along with an estimate of how many weeks have occurred since ovulation: 1-2 weeks, 2-3 weeks or 3+ weeks.  

The Clearblue Advanced Pregnancy Test with Weeks Estimator will be available in stores and online in September 2013, the company noted.


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