Swiffer launches HD Clean Challenge on Facebook

CINCINNATI — Swiffer has kicked off a new promotion that encourages consumers to show off rooms in their home that meet a new standard of clean.

The brand has partnered with Angelo Surmelis, host of "Rate My Space," to bring the Swiffer HD Clean Challenge to Facebook, designed to celebrate the brand's recently launched HD Clean line of products. How it works: entrants are invited to post photos of their rooms, along with their cleaning tips, on the HD Clean Challenge tab on Swiffer's Facebook page. Once the top 10 rooms have been selected, Swiffer fans will have the opportunity vote on the top rooms to help select a grand prize winner, who will receive a year's supply of select Swiffer products, a home visit from Surmelis and the chance to have their room featured on television.

The contest will run from Nov. 7 through Jan. 5, 2012.

"The new and improved Swiffer High Definition line offers a deep clean that helps you pass even the closest of inspections," P&G home care external relations manager Jeff Pierce said. "This challenge will help consumers discover the benefits of an 'HD' clean while having the chance to show off their homes and share their cleaning secrets."

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