HACKETTSTOWN, N.J. — M&M’s brand has introduced 8-oz. standup pouches for two new flavors (mint dark chocolate and raspberry dark chocolate), as well as classic M&M’s. The suggested retail price is $2.99.
“We’ve seen an increase in the hand-to-mouth segment, where stand-up pouches are convenient, and the pricing provides a strong consumer value. This format offers many consumer benefits: It’s resealable for freshness, portability, portion control, convenience and share-ability,” said Tim Quinn, VP trade development for Mars Chocolate North America.